Posts Tagged starbucks via

Starbucks “Via”

So, Starbucks has created “Via” which is their new instant coffee.  It’s supposed to taste exactly like fresh brewed coffee. I haven’t tried it yet, so I can’t comment on the taste, but I will say that I’m not certain it fits in line with Starbucks’ effort to reduce waste. To me, it seems like more packaging and a system based nearly entirely around “single use” packaging.  They’re selling it in 3 use packages and 12 use packages.

The even have a picture of a paper cup on the box, and not a reuseable mug. People say all the time that they’re immune to advertising, well… why am I writing about “Via” then?  If you want people to start using travel mugs, and ceramic mugs, why is there a paper mug on the package?

I simply don’t see how “Via” is in line with their stated goals to recycle.  They say that they want to have the “option” to recycle in 100% of the stores where they manage the waste management solution. “

Well, I’d like to go on record as saying I don’t think that’s good enough. I see lots of under utilized blue (recycling) boxes as I go about my day, and lots of garbage in recycling bins, and lots of recycling in garbage bins.  How about an overall waste reduction by X percent, and an overall increase in recycling by X %?  And by “waste reduction” I don’t mean necessarily moving the kg of waste generation from 1 column over to another column marked “recycling”, I mean an actual reduction in waste generated and an actual, tangible increase in materials recycled.

To me, while this product may or may not taste like fresh brewed, it runs counter to a larger issue, a declared goal of Starbucks, to have a better, happier planet.

That’s my 2 cents.

I want to hear yours.  Please, seriously.  I think there’s a larger issue to discuss here.


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